Imc plan - Free Essay Example

Sample details Pages: 15 Words: 4638 Downloads: 6 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , determine the budget and develop IMC strategies . Don’t waste time! Our writers will create an original "Imc plan" essay for you Create order Objectives:- the objective of this term paper is as follows :- To understand the concept of IMC. To analyze to how important an IMC is for making a brand. To understand that how various message can be send to various audience. To understand how various promotional activities can come out from IMC. IMC is about integrating the customer into the company: Its not about putting widgets or services in the marketplace based on what you think customers need. Instead, it is becoming a responsive organization driven by consumer insights that knows its customers wishes, wants, needs and desires and then creating products and services to fill those needs. IMC argues you need to get to know the customer better than your competitors, and maybe even better than they know themselves. A true IMC company is closer to the customer, and would never be nervous or ashamed to have one sit in on a strategic marketing meetinga true IMC company has the best interests of its customers in mind. INTEGRATED MARKETING COMMUNICATION Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. As a marketing strategy, Integrated Marketing is closely related to and inter-dependent with Integrated Marketing Communications (IMC). Indeed, many observers use the term integrated marketing when they probably mean integrated marketing communications. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organisation. Schultz and Kitchen (2000) identified four stages of IMC concluding with an integrated value-based model. According to this interpretation, as the organisation becomes more committed to achieving consistency and differentiation across all customer contact points the business management challenge moves from marketing and marketing communication to the whole organisation, requiring a cultural and systemic infrastructure for integration. This in turn calls on new practices and higher-order levels of organisation management. For example, at this point IMC and CRM are effectively merged. As I am doing the IMC plan for tooth brush it is very essential for me to view the situational analysis: My products will mainly target the kids in which I think is a very large scope for the tooth brush industry and I want to grab that opportunity. Name of the tooth brush:- SHEILD TOOTH BRUSH Brand vision: To be the catalyst of change for younger generation and to create a brand inspiring innovation and to see SHEILD in the hands of 70% of our target market after 5 years. BIG IDEA: Brighten Up The Tooth Brushing Experience Campaign Idea 1 : Its not a Compulsion. Its an Adventure!! Campaign Idea 2 : Watch Your Mouth. Campaign Idea 3 : Good Brushing Now Means More Teeth later. Campaign Idea 4: Rediscovering Fun! Communication Channel Strategy: Buzz or street marketing Awake TV, Print Interactive website Prompt Point-of-sale activities, Sales promotion. My focus : SHEILD, which is an unattractive toothbrush, we propose a plan to revitalize the brushing experience for kids. Target market : Aimed at children from age 5 to 10 Colgate, Oral B are the two major players advertising their messages. SHIELD is one of the local companies of Jammu and Kashmir, which is manufacturing distributing toothbrushes for kids. They are not at all considering the kids market segment as distinct and have not come up with a separate communication campaign for kids yet AIM : To generate trial, achieve 40% purchase rate and become most preferred local brand in kids segment. OBJEVTIVE: To build an image of SHEILD as adventurous and exciting, create awareness about our presence and inform about the features and benefits of SHEILD. Single idea : Tooth brushing is not a compulsion, its an adventure. Proposed Essence : changing the way you brush. Forever! SHEILDS SITUATION ANALYSIS Product Attribute: A toothbrush with a small head and soft bristles having rubber feet at the bottom enabling it to stand. Pricing: Rs.40 Distribution : Distributed in Jammu and Kashmir wholesalers and retailers. Promotion: We will offer trade incentives/ promotions in the form of gifts and discounts but on occasional basis. CURRENT TARGET MARKET FOR MY PRODUCT: Target market approach: Kids 5-10 years Product positioning: The product gives a better SMILE Attitudes: Mostly people are not aware of the fact that SHIELDS toothbrush range also has toothbrushes for children and those who do know dont find it appealing enough as compared to imported brands. CUSTOMERS: Due to increased level of awareness, parents care more about their childrens teeth. Previously consumer didnt have much knowledge about toothbrush functions and benefits. Consumers used to purchase toothbrushes without much information about the product. They dont have good quality perception of local products. MARKET SEGMENTATION : GEOGRAPHIC: All the cities which include both Jammu and Kashmir. DEMOGRAPHICS: Gender: Both male and female. SEC: Both low class and middle class people. Family Size: Families even with one child are enough for our target but if the family size is big, its even better because more family members means more children if not currently then may be in future. Family life cycle: The main focus is on full nest which means families having children at home. Education: Children studying in High schools to Primary school. PSYCHOGRAPHICS: Personality: Marketers endow their products with a brand personality that corresponds to a target consumer personality. If we look at the range of toothbrushes by SHIELD, well see that none of them has a distinct personality that could make it prominent amongst the other brands available in the market. SOWT ANALYSIS OF THE BRAND: Strength: SHIELD is a known company(Hypothesis), mostly people are aware of SHIELD toothbrush due to its distribution network by the virtue of which it is known to very body. Leader in oral and baby care segment because we have made our main thrust on the baby segment which is going for us in the long run. Diversification Strong distribution network Wide range of toothbrushes, each targeting different age groups. Price Range (ranging from Rs( 10)to Rs( 55) affordable as well as expensive. Weakness: Weak Positioning and Image. Low budgets. Lower quality as compared to MNC competitors. People mostly prefer Oral B and Colgate over Shield. Opportunities: Consumers are preferring functionally effective premium products with professional quality to meet their personal care needs. People are now more conscious about their image and appearance and prefer to use branded products. Increase in awareness of dental hygiene and its importance. Increase in population Exploring new categories like kids market Migration of people from rural to urban areas and Rural population switching from miswak, Desi toothpowder to toothpaste. Automated supply chain which we have decided to have for our shield product. Lifestyle of people is changing and they are becoming more. Awareness and Education of the people due to the increasing education standards. Hygiene conscious. Variety seekers. Threats: Local companies producing low priced products. Threat from Chinese products that are cheaper and more attractive. Threat from substitutes. Low brand loyalty and weak image. Increase in raw material price. Inflation in the country Competitors re-launching their products Competitors increasing their marketing budgets Unstable economic conditions SHIELDS CURRENT APPROACH Shields Objective: To become No.1 category toothbrush and we plan to pursue it by increasing awareness level among the customers. Their core communication message is based solely on smile, its our positioning strategy. Big idea is based on the fact that people should replace their toothbrush after every 3 months, otherwise it loses its effectively. We will follow continuous advertising pattern, the advertising mediums used are TV, radio, and print ads. Strength: product range, portfolio Tagline : haso zara aur khil khila k We will also use several sales promotion tactics in order to enhance the sales and ultimately the profit of our firm. Competitors: Our local competitor is EZI GRIP (Hypothetical) and we have made certain marketing strategies in order to tackle with these local brands. Chinese products are making the competition more and more tough for the other brands to survive the market. Colgate ,Oral-b are the two main competitors of my brand. ANALYSIS OF KIDS TOOTHRBRUSH MARKET TOOTHBRUSHES DEMOGRAPHICS PURCHASING POWER Sheild: Our main objective is to target the kids market. Our product is designed in a very sophisticated manner in order to save the grasp the kids market in which we think is the huge opportunity for the brush makers. Shield aimed at children from age 5 to 10 containing a very small head with soft bristles, particularly for children whose set of milk or baby teeth are still breaking. Is a high priced product. Our customers have a high purchasing power and are ready to spend money on purchasing an expensive toothbrush. Shield Junior is made for children from age 4 to 10 containing a very small head with soft bristles. The toothbrush has candy shaped figures at its end with two different colors. Low priced as compared to other competitors to maintain a certain difference between both the brushes and their target markets. Little Star shield made for children from age 5 to 10 containing a very small head with comparatively hard bristles. Little Star does not contain costly raw materials and does not have an extraordinary design therefore, it is also low priced. Chota Shield cater to the children from age 6 to 11 and the design of the toothbrush is very plain aimed at parents who dont want to spend mu ch on toothbrushes. Regular toothbrush for children with an ordinary design and specially targeted to people with a low purchasing power. Little Star Shield is same as Chota Shield same as our new product FLEX JUNIOR aimed at children from age 10 to 12 as its head is a little big as compared to other toothbrushes and is made for those children whose baby teeth have been replaced by adult (permanent) teeth. Low priced according to the pricing of competitors because flexible toothbrushes are provided by all competitors. ISSUES FACED BY THE BRAND (SHIELD) Main purpose of the toothbrush is not being fulfilled (does not stand and falls down) Over Priced Low Quality Major focus is on the range and not on promoting childrenapos;s toothbrushes separately Unattractive Colors Low Budget Major competition from low priced products (Chinese) in the market BRAND VISION: To be the catalyst of change for younger generation and to create a brand inspiring innovation. To see Giggles in the hands of 70% of our target market after 5 years. OBJECTIVE: To spread awareness about the importance of oral health and improve the quality of teeth of Indias Children so that they are able to live a better, happy and healthy life. ROOT STRENGTHS: Wide range of toothbrushes Local Brand The Care is the core message, which has made Shield a recognized household name in Jammu and Kashmir. BENEFITS: SHIELD toothbrush is for children with a complex mixture of different sized permanent and baby teeth. It features a combination of bristles for cleaning sensitive gaps and to effectively reach and clean teeth. The handle is cartoon shaped sized to fit optimally into a childs hand for maximum comfort and control. POSITIONING: DISCRIMINATIOR: Only Shield is the first one in the local market of INDIA to emphasize only on KIDS Tooth Brushes. ESSENCE: Changing the way you brush. Forever! STRATEGY: Niche strategy By targeting the segment of consumers aged between 5-10 and charge a premium price. To be able to differentiate from other tooth brushes in the KIDS segment. AGENCY BRIEF 1. What are the JOBS TO BE DONE and resulting Marketing Objective? To get kids and their parents to understand the importance of having healthy teeth, brushing at young age and to create an association between fun, excitement and tooth brushing. MARKETING MEASURABLE OBJECTIVES: To generate trial amongst non-users by 30 % till January 2012. To achieve a 40% purchase rate amongst the target market by the end of 2010. To be the most preferred local brand in the kids market segment by the end of 2012. MARKETING COMMUNICATION OBJECTIVES: To build an image of SHIELD as adventurous and exciting among 25% of our target market. Create awareness about our presence in the kids market segment. To inform 40% of the target audience about the features and benefits of SHIELD by the end of 2010. 2. What insight drives this brief? Oral health has a major impact on children physically and psychologically. It can have an impact on growth, enjoying life, appearance, how children speak, chew, taste food and socialize, as well as their feelings of social well-being . Dental health problems affect children, which impact their performance as students, lower self-esteem, and slow down their personal development. Failure to prevent dental diseases has a large effect on school attendance. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. KIDS like bright, colorful and funky toothbrushes. Today kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. quot; Pester power quot; refers to children apos;s ability to nag their parents into purchasing items they may not otherwise buy. Increasing participation of women in the workforce has prompted a shift in this role as children are increasingly the quot;buyers for the entire family. Even in families where women do not work, children are observed to share this role with their mothers. Children enjoy greater discretion not only in making routine consumption decisions for the family but also in pestering their parents to buy other products desired by them. CONSUMER INSIGHTS FROM OUR STUDY: There are lot of reasons why we choose that we will go for kids toothbrushes are: KIDS like bright, colourful and funky toothbrushes. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. Favourite cartoons are Tom Jerry and Barbie. Majority of the mothers prefer Oral-B and Colgate. Majority of the mothers prefer imported brands of toothbrush over SHIELD, some of them do not know that SHIELD also has tooth brushes for Kids. Quality is the most important factor in purchasing a toothbrush. Dentists recommendation influence a lot when it comes to purchasing tooth brushes for kids. Parents are ready to buy a good quality tooth brush at any price. Kids spend less than 3 minutes while brushing their teeth Candies are consumed a lot by the kids. Majority of the kids eat sweets 1-2 times a day. Kids tooth brushes are replaced within 3-4 months. 3. Who is our Target Audience? PRIMARY TARGET AUDIENCE: AGE: KIDS aged between 5-10 years SEC: We will target both the sections of the society that is both financially strong as well as strong sections of the society. ATTITUDES: Have social interaction with peers of the same age group. They are not concerned about brushing their teeth and are quite careless. They love to eat lots of sweets and chocolates. LIFESTYLE: Kids that go to school, and are in the process of continuous learning. INFLUENCERS: Encouragement from parents, caregivers, teachers, adults, brothers, sisters and children themselves has a great influence on oral health. If everyone starts to encourage kids to take care of their teeth and also encourage big white smiles, children of all ages will benefit. SECONDARY TARGET AUDIENCE: Parents of the KIDS 4. What do they think do now? KIDS have comparatively less knowledge on how to keep their teeth neat and clean. Some of the children take tooth brushing as a very boring exercise and also create problems for their parents. Kids get attracted towards cartoon oriented tooth brushes. The bristles of toothbrushes do not clean the plaque properly. 5. What would we like them to think and do in response to the Communication? We would like them to think of tooth brushing as a fun experience, an experience full of adventure. In response to this, we want them to start tooth brushing twice a day for 3 minutes. We want KIDS to be the chooser of GIGGLES. We want parents to realize the importance of kids brushing their teeth at an early age. 6. What is the single most important point to communicate? Tooth brushing is not a compulsion, its an adventure. 7. Why should they believe it? Because SHIELD is the first one to communicate about only of KIDS toothbrush in India. SHIELD will be the first one to introduce colorful cartoon oriented toothbrushes for kids in Jammu and Kashmir. CREATIVE PLAN Our launch of SHIELD tooth brush with the cartoon character design will make the brushes appealing, colorful and more exciting for the kids. Kids will happily enjoy the brushing experience and will be encouraged to do it themselves without being forced by their parents. The soft and effective bristles of the new SHIELD Tooth brush will help children brush their teeth smoothly and they would not complain about the bristles being too hard or their teeth hurting. To communicate that SHIELD adventure of brushing will wave off the boring image of tooth brushing from the minds of the kids. To communicate that Kid should brush their teeth for 3 minutes and it is an effective way to keep their teeth healthy and clean. To communicate those Kids should take care of their teeth by keeping an eye on the intake of their food and cut down on candies, chocolates etc. To communicate that SHIELDS range of toothbrushes include tooth brushes for kids as well. CAMPAIGN IDEA 1 MESSAGE: Widen your imagination and make tooth brushing an activity full of excitement, fun and adventure that takes the kids into a fantasy world full of Disney characters dancing, playing and enjoying. TAGLINE: Its not a compulsion, its an Adventure.!!! APPEAL: Music appeal (Rhyme) JINGLE : Brush your teeth, Give your teeth a treat. Brush up and down and all around, To keep them clean and neat! We have decided to make certain ads so as to make a positive mind set in the minds of to costumers; the ad would be like this.. TV ad A girl is sleeping at night and sees a nightmare that one of her tooth is broken and she gets hurt by using her old hard tooth brushsuddenly she sees that a new tooth brush (SHIELD comes in) and kicks the old tooth brush that caused the little girl pain, and tells her that SHIELD is her new gentle best friend and wont hurt her while brushing Creating a cartoon world, where all the cartoon characters are brushing their teeth and enjoying with SHIELD. MESSAGE: WATCH YOUR MOUTH The toughest part of the body is not your bones but your teeth. Each tooth is covered with a substance called enamel which is so strong that it can cut or crush the toughest kinds of food. There is a price to pay for this toughness: unlike bones, teeth cannot repair themselves and it pays to take care of them. Keep track of what you are eating. PRINT Ad MESSAGE: When feeding is done at naptime: The child falls asleep and the liquid becomes pooled around the teeth. This liquid provides excellent medium for the bacteria to grow and cause CARIES which is defined as Tooth Decay causing cavity through bacteria. COMMUNICATION STRATEGY MEDIA SELECTION RATIONALE COMMUNICATION STRATEGY Trigger the target to talk about the Brand, create maximum exposure and create buzz around the new innovation. Awake the target, build high awareness, change consumers Perception. Captivate the target to make a purchase, engage, interact with the consumers and strengthen associations. Prompt/induce the target and get the product in consumers hands. Buzz or street marketing TV, Print activities, Brand Activation, Interactive website Point-of-sale activities, Sales promotion TRIGGER To create BUZZ and to generate talkability, we will place an Out-of-home hoarding at SRINAGAR. The hoarding would consist of a giant sized toothbrush with the cartoon character Jerry and the brand name GIGGLES on it. Another way to gain maximum exposure and create buzz around the new innovation will be to use a MOBILE BUS, decorating it with bright bulb lights, and a picture of Giggles toothbrush along with some of the favorite cartoon icons of children. The mobile bus will roam near parks in the evening. PRINT: In Print we will go for Hindustan Times, Times of India and Greater Kashmir(local news paper of Kashmir) ,with articles highlighting important facts and information such as Good oral health is important to your overall well-being. Healthy teeth not only enable you to look feel good, they make it possible to eat speak properly. Steps that should be taken to prevent dental problems and how to keep your smile healthy and bright. What you eataffects your teeth. Proper tooth brushing techniques. We also decided to carry on some other activities like In welcoming the school holiday and the start of new school activities, we will launch a colorful package of Shield toothbrush along with a small tube of toothpaste for milk teeth with famous characters of TOM JERRY, BARBIE etc. CELEBRATING NATIONAL SMILE MONTH OR ORAL HEALTH WEEK: Following are the activities: Dental Expert Talk Oral health educators and dental professionals who want to help the community and for schools, colleges or workplaces who want to educate their pupil or staff. Both children and adults can learn something from an expert talk and different subjects can arise ranging from the importance of fluoride in toothpaste to the systemic links between the health of the mouth and body. Class Visit to the Dentist seeing the dental practice up close and meeting friendly staff can help encourage regular dental visits. Local newspapers will be happy to take a photograph of the event that can benefit both school and dentists. Creating characters and playing a small skit in schools. Characters such as Mickey mouse the tooth brush, exhibiting decayed tooth and a neat and clean tooth that uses SHIELD TOOTHBRUSH. Apartment activities- dental hygiene. FUN BASED ACTIVITIES IN PROMOTING OUR PRODUCT Organizing Special Fun days , an ideal way to grab the attention and interest of children as well as general public and can work well in schools, dental practices, retail outlets, colleges and the community. A fun day can be a great way to create a buzz in your local area as well as to engage your target audience. People are far more likely to learn when they are having fun, so make sure you also hand out information. Writing stories on THE TOOTH FAIRY would be held in various schools, and distributing prizes to winners. Distribute ice creams among children, and the ice cream stick should be shaped like a toothbrush having the brand name SHIELD on it. Tooth brush drawing competition among children in different schools. Take a close-up of each students mouth (smile). Have each student cut out their mouth from the picture and glue it onto a cutout of a tooth. Have them write a sentence under their smile and on the tooth that describes something they do to keep their teeth healthy. (I brush my teeth after every meal. I drink milk. I use SHIELD. I eat a healthy diet) After these are completed staple them to a Bulletin Board entitled; LOOK WHO IS SMILING!!! PROMPT: Consumers Perceive the Brand through these 5 senses Sight, Touch, Sound, Smell and Taste. Marketers can use Sight and Sound for GIGGLES. Logos Contrast Style Size Cartoon characters Slogan Music Bright and happy color combinations can be used to give a certain brand recognition in the minds of the customer. Instead of holding a toothbrush, make the whole thing a Cartoon character to make SHIELD recognizable in the market. A unique rhyme in the ad (mentioned above) with a different tune which whenever. These senses will always help in breaking through the clutter and make SHIELD prominent amongst the different competitor products. This SENSORY BRANDING will stimulate the person to buy the product. POINT- OF -SALE (HIGH PRODUCT VISIBILITY): Audio Visual Display: A display in which audiovisual technology is used to stimulate purchases Big visual display of SHIELD TOOTHBRUSH Special racks, banners, signs Distribution of pamphlets, posters, puzzles, and stories to dentists Retail boards SALES PROMOTION: Placement of drawings of SHIELD TOOTHBRUSH in newspapers ( kids section), requesting them to color the drawing and send it to the company to get a FREE SHIELD tooth brush. ( for trial generation) Free SHIELD tooth brush with SHIELD TOOTHPASTE. Sampling: Organize samplings to pharmacies and dentists to generate trial. Coupons for discounted dental check up for 6 months on purchasing SHIELD TOOTH BRUSH. Coupons for getting free bags, lunch boxes, water bottles for schools (Specialty advertising) EVALUTION OF IMC PLAN IN LEGAL REGULATRY BUSINESS: The advertisement that we are giving in the media is legal which means that it has been approved by the law. All the documents that are required are legally approved. There are no fault chances in the documents. In future there will be no problem to the customer regarding any documented work or any servicing criteria, no problem will arise. This is a step taken for the customer satisfaction, for attracting more customers and this also help in sales area. The advertisement of my product is according to the standards of ASCI (Advertising standards if council of India) the advertisement of my product is within the legal boundaries of Indian Penal Code1860 The young Person act 1956 Indian copyright Act 1957 Trade mark act 1999 Advertisement of my product is truthful and honest. All objective information, claims and comparisons should be capable of substantiation. I the advertisement there is no reference to a person, firm and institution. We have not misled consumers by implication, omission, and ambiguity. We are not abusing the trust of consumers or exploit their lack of experience or knowledge. DEVLOPED A IMC PLAN FOR SOCIAL AND ETHICAL VALUE: There is no objection against any advertisement of our product. There is no problem against our product. Our product is socially accepted which means our product is a social product that will be accepted by the society very easily for sure. There is no negative impact on the customer or people living in the society of our product as it is legal product. Customers are easily attracted towards the product The advertisement of my Tooth brush is according to the codes of ASCI as it is not derides any race, caste, color, creed or nationality. I am sensitive towards ethnic and cultural issues. BIBLOGRAPHY: https://www.multimediamarketing.com/mkc/marketingcommunications/ https://responsiblemarketing.com/blog/tag/imc https://www.slideshare.net/nyssar/shield-imc https://www.scribd.com/doc/13395424/lovely-ads-real-Funny https://www.scribd.com https://www.slideshare.com Books: Advertising Promotions(kruti shah,alan dsouza)

Media s Influence On American Culture - 1256 Words

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Letter of Introduction free essay sample

Start with a sentence that introduces who you are and that you are writing this letter as a way of introducing yourself. Describe two to three of your strengths, outstanding qualities or personal characteristics, your philosophy or anything else that will allow the reader to get a little idea about what kind of a person you are. five to six sentences total. ) 2nd Paragraph: Describe two or three of your long term goals related to your education and/or your future career. Describe some steps you have taken or plan to take that will help you reach these goals. (five to six sentences total) 3rd Paragraph: Describe which section of your portfolio is the best or the most reflective of you and explain why. Tell what you learned from compiling this section and highlight any special skills you obtained related to this section. Describe how artifacts in this section relate to or influenced your future goals. We will write a custom essay sample on Letter of Introduction or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (five to six sentences total. ) Closing Paragraph: End with a sentence or two that invites the reader to enjoy your portfolio or thanks them for reading it or another closing that sounds like you. (two to three sentences total. ) Closing: Sincerely, Sign your name Type your name (three spaces below â€Å"sincerely†) Things to remember†¦ The letter must be word processed, 12 point font, and no longer than one page. -Proof read this carefully. Sentences must flow together and conventions must be perfect. -This should have â€Å"voice†. In other words, it should sound like you. Those who read it should have a better idea of who you are and what is important to you without having met you. It should also make them interested to see the rest of your portfolio.

Woyzeck By George Buchner Essays - Woyzeck, Literature, Georg Bchner

Woyzeck By George Buchner A commentator has remarked, ? Clearly Buchner considered that while social revolution might help the Woyzeck's of the world, it could hardly save them?. Is Buchner's vision of the world of Woyzeck essentially fatalistic, a dystopia from which there is no escape? George Buchner's classic play ?Woyzeck?, unfinished, yet ahead of its time, has only this past century achieved notoriety for its visionary script and modernity. Buchner, a young radical of his time, intended this work to act as a social protest against the oppression and conditions of the impoverished. The work shows its audience the extreme tragedies that befall those trapped in poverty, those who have lost all hope, and therefore become acquiescent to their environment, which in turn furthers their hardship. Despite the main characters' pleas for aid, and or spiritual intervention, they are trapped in their situations. Buchner offers no hope to them of any kind for redemption or salvation. Poverty is presented as a vicious cycle, one that destroys everything in its path. The obvious apocalyptic language and visions that Buchner employs in the play all stress the pessimism surrounding the characters, and the fatalistic and dystopic environment in which they are forced to survive. Woyzeck, the central protagonist, and his common law wife Marie, are left to the mercy of their society and manipulated by those around them. Characters like the Doctor, Captain, and Drum Major contribute to Woyzeck's downfall, and the subsequent murder of Marie: the Doctor treats Woyzeck like an animal and is completely unconnected to his reality, the Captain tries in vain to morally reform Woyzeck, a man whose hunger is first and foremost on his mind and not the condition of his morality, and finally, the Drum Major humiliates Woyzeck by seducing his wife, and later assaults him in front of his peers. All three men cannot possibly understand Woyzeck's state of mind and situation, and disregard him in all his pain and suffering. They mock his humanity, and ignore him when he asks for answers to the questions that might have eased his troubled and irrational mind. The Captain plants the jealous seed of doubt and anger surrounding Marie's infidelity in Woyzeck's mind. The effect of this would not have been so successful if Woyzeck had not been already so desperate, destitute, and verging on madness. Woyzeck explains his dire existence to the Captain in scene one of the play: Woyzeck: ?When you're poor like us, sir?It's the money, the money! If you haven't got the money? I mean you can't bring the likes of us into the world on decency. We're flesh and blood too. Our kind doesn't get a chance in this world or the next. If we go to heaven they'll put us to work on the thunder? (Pp.108) Here one sees that Woyzeck believes that even if he made it to the eternal paradise of heaven, his suffering would still continue, as he would be made to work on the thunder along with the rest of the poor. Woyzeck perceives no glimpse of a better life or future for his family, and accepts his fate to live as a slave to others. He allows the Doctor to perform weird and degrading experiments on him, such as placing him on a strict diet of only peas for three months, and he allows himself to be berated for relieving himself in the street. Woyzeck does all this just so he can earn a few measly dollars to support Marie and their child. There is no utopic blueprint in this play. Buchner does not create a new model for humanity, or for how poverty should be dealt with, he just shows it to us in all of its anguish. Woyzeck's only escape from his pathetic life is his love for Marie. She is the only thing that he loves, and cherishes. Her affair with the Drum Major drives Woyzeck into insanity, and he ends up killing Marie, the only thing that kept him sane. Woyzeck says concerning self-control, that the poor can't possibly do anything but obey nature's call, much like the horse displayed at the fair: Man in his unidealized state. Woyzeck: ?Oh, self-control. I'm not very strong on that, sir. You see, the likes of us just don't have any self-control. I mean, we obey nature's call. But if I were a gentleman and had a hat and a watch and a topcoat and could talk proper, then I'd have self-control all right. Must be a fine thing, self-control. But I'm

Argumentative essay Essays - Emotions, Positive Mental Attitude

Argumentative essay Essays - Emotions, Positive Mental Attitude Professor Voll English 101: Freshmen Writing 12 Dec.2014 Desirable Future In todays world, it is rare that a great number of people spend their entire lives essentially going after something that is not meant for them, especially in the pursuit of wealth and careers. People often have the notion that those certain things will bring them happiness and satisfaction. However, after people receive these things, instead of feeling content, those people will ultimately feel a sense of emptiness. Society is money oriented simply because money is imperative for everyday life. Statistically speaking, there are several people who have an extreme interest in money and would commit to anything to successfully attain that money. Virtually, a lot of people intend to believe money will bring them pleasure, but in reality it often does not give people joy. Money can bring unneeded frustrations that cause stress, not happiness. In the long run, people will realize that the particular thing they were doing their whole lives is not meant for them because they wanted something else. In life, people forget that what they are truly after is happiness; joy is what people really want. After chasing money, people would eventually being to feel miserable because the money they desired was not what they really wanted out of life. For example, most people who win the lottery do not step forward right way to claim the money. They typically wait a few days to create a plan and think over wh at they will do with their money. The winners begin to notice that although it is an honor to win the money, it could lead to a vexation, potentially creating problems. If people win the lottery and do not use their money wisely, they may end up losing all of their fortune. Therefore, they will come to a realization that they did not desire to win the lottery because it causes many problems that people have to encounter because being a winner of the lottery involves a lot stress. It may not be meant for them due to their inability to handle the probable pressures that arise, leading them to the realization that winning the lottery may not be what he or she wanted overall. Feeling very happy is what people want to envision for their future. It is very important to be happy in the career that you choose; everyone wants to be able to adore their job, and everyone should be able to do so. Another thing that people go after is jobs. The majority of people anticipate that specific jobs will welcome them to a sense of happiness in their lives. On the contrary, this is not always the case. People will start to feel a lack of contentment with themselves. To illustrate, many people attend college to attain a quality education in a field where they can make a lot of money. Money cannot make you happy. An excessive amount of money is what most people think of when searching for a job. People usually attempt to get a career that will provide them a good income or a certain position. To be honest, people think that these things will make them feel on top of the world, as if it will make them completely happy. People could possibly feel joyful for a while, however the happiness they have is not considered to be prolonged. That sense of happiness will not last long. When people are never home to spend time with their loved ones or attend family activities, they have second thoughts about what is really important. If people continue seeking jobs that are going to give them a reasonable income or certain status only, they will ultimately come to an understanding that chasing that job was not the right choice because they wanted something else. What people truly want is something that is going to make them feel like they have fulfilled something in their life, oppose to feeling depressed. The best thing to have is satisfaction: a happy feeling because of something you enjoy not something you know was not honestly meant for you. In the end, people recognize and start to feel disappointed with themselves because of the

Alexander Strozier

Alexander StrozierProfessor Robert FleischmannHUM2230March 25, 2018Future, Drake, and Rick ross are all amazing artist in the hip hop music industry that shows verisimilitude in their music videos as artist did in the Baroque era. Although not everyone in the music industry has the knowledge of verisimilitude it should be a demand as a producer to enhance their artist to be more realistic and get rid of the false advertisements. People of their nature are fans with high expectations of their style of work. Rap music exposes a lot to the public like violence, success, braveness, motivation, and reality but it sometimes gets personal. For example, Rick Ross had problems with another rapper about money situations and their argument took the violent route. So as a hip hop artist Rick Ross had lots of guns in is video with someone tied up to a chair getting tortured and robbed in a scene with the person matching the description of his opponent, yes, it is reality but hip hop gets person which makes it real. Rappers in music videos wear big flashy chains and show money to signify their wealth which is verisimilitude. While in the same scene people are holding rifles and hand guns pointing them at the screen sharing their views of violence and braveness which is also Verisimilitude, even the person who is watching is influenced by these action as well as enlightened. Those videos express a lot and has meaning behind the scenes that are being shown. Truthfully from my point of view Caravaggio and Bernini did master their work as artist, but when it comes to specific things like verisimilitude these new artists like the ones mentioned before are giving them a run for their money. Although not everyone in the music industry has the knowledge of verisimilitude it should be a demand as a producer to enhance their artist to be more realistic and get rid of the false advertisements. In todays world art has yet to forget the true meaning of Verisimilitude, or in other words reality, emotion, or t he since of true features in art that stands out and grabs your attention. Imagine something beautiful like a sunny day with high tempered beams grazing across your head making you sweat while in a garden planting new crops as the old ones are sprouting, and the heat gives your conscience the signal to wipe your face that in a picture would be verisimilitude. It shows feeling, emotion and life. Ones greatly before our time has accomplished this type of art but it was back in the baroque era. There were several artists who performed this type of art during this era but from my point of view only two artists in those days mastered this type of art and their names where Caravaggio and Bernini. Verisimilitude is uneasily done but surely capable of doing as Caravaggio and Bernini mastered it with painting that are popular to this day. Some of their work are hanging in museums now today proving their perfection in Verisimilitude. From one artist one painting would be described as a knowledge to the readers on how verisimilitude was really performed, as in detail the painting are broken down by what proves their art shows verisimilitude. In the early 1600s time Caravaggio painted the Supper at Emmaus. This new birth to the seventeenth century stained a unique transformation in art. Before this dramatic change mannerism existed as the predominant style, great artistic people one being Caravaggio was adapting to natural real figures. Instead of excessively high convoluted poses of well mature muscular males and females, Caravaggio made known figures that arent stiff or dead but have life, dirty clothing, vast rankled skin, and even filthy finger nails. Caravaggios Supper at Emmaus was a duplicate image showing the gospel of Luke 24 where the Resurrected Christ appears to two disciples. Although Jesus had no beard he was recognized by the movement of his raised arm blessing the bread which he is located at the center of the painting in his Resurrection. The disciple is located to the left of him as his arms stretched out in disbelief. positioned next to Christ is the innkeeper, having no idea by the action of his gesture. Sitting directly on the opposite end of the table, positioned the closest to audience is another disciple forcing backwards in his seat. Its Caravaggios conspicuous or prominent way in his art work that truly signifies his talent as a artist in history. Art previous of his existence acted as combined parts or elements to create a whole. Gave creation to the figures posed, stiff, and solid. Supper at Emmaus by Caravaggio is defiantly an example of verisimilitude at that era showed a new style figures in a moment of time. Think for a second how did the two men know who the strange traveler was? How did they know it was Christ, it was by his gesture he raised his arms to bless the bread? In that motion, both disciples are quickly aware of whom he is. The two disciples reacted instantly with disbelief raising up and forcing the selves away from their chairs outstretching their arms. The innkeeper keeps his focus as he is not fazed by the motion as he is confused by it. Though they are all judged by their different gestures it shows real emotions. Caravaggios talent in showing off verisimilitude is more like looking a video with the motion other than stating a dry picture. Caravaggio get in-depth with the figures in his art work, for instance he made the disciples have rugged hands presenting hard work and are in life. The faces of all the men have wrinkles and some have facial hair showing age, and even the man whos standing has ripped clothing. His feature so men with real lives representing different sign and gestures with ware of hard work. Lying on the table is the supper. With bread, fowl, and a basket of fruit. Stiff items which provide life. Symbol of the Supper at Emmaus. The food represents assets of Christ like the bread that he blessed symbolized as his flesh, there is also a fowl on the plate which is mirroring death. placed on the edge of the table barely balanced with gravity is the fruit of the supper which shows breath, resurrection, and lastly rebirth. Next to the bread in the bowl is the grapes which makes wine also a symbol of Christ. The image and position of the bowl gives a viewer the illusion that you can reach out and grab it or push it back on the table, showing such emotion is verisimilitude. Caravaggio worked hard for his perfection as he was named the most famous painter in Rome. Verisimilitude should be symbolized with a high status in todays world of art. And not just one style of art any art. More reality, more emotion and effectiveness gives someone a more angled view of what reality and truthfulness really is. If you were to ask me I fear the future without verisimilitude, it would bring destruction. We as people deserve the truth. So, to all the fakers out there who just entertain and make things believable should be a shame. Its only the truth that will set you free not lies. Verisimilitude is a statement in ones art. As said before plenty may attempt and yes, it is hard to perfect but it is not impossible to be perfected. Bernini was also a well talented and one of the best of all times artist who used verisimilitude, but in my knowledge and mind set, Caravaggio worked hard for his perfection as he was named the most famous painter in Rome. Truthfully from my point of view Caravaggio and Bernini did master their work as artist, but when it comes to specific things like verisimilitude these new artists like the ones mentioned before are giving them a run for their money. Although not everyone in the music industry has the knowledge of verisimilitude it should be a demand as a producer to enhance their artist to be more realistic and get rid of the false advertisements. So twentieth century may we as a group of different cultures, different beliefs, age and gender can we all show and share the knowledge we have from our ancient artist and ancestors the way real and reality should be shown in todays art. The Baroque era was a time of great existence and unique change in art. Let the young and the old as a future continue to take time to perfect this motion of time art. Future, Drake, and Rick ross are all amazing artist in the hip hop music industry now let there be several more as we further our journeys in life. To all we are whole lets create reality and focus our art on verisimilitude as the ancient artist like Caravaggio and Bernini mastered it.

The nursing profession has lost sight of the importance of core values Essay

The nursing profession has lost sight of the importance of core values at the expense of evidence based practice - Essay Example Evidence alone is not sufficient to complete health recovery of the patient. Consultation on the patient’s preference coupled with nursing ethics and core values have been known to yield better results (CNA Centennial, 2008, p. 2). Evidence based practice assumes that scientific knowledge is used in the context of a particular problem affecting a number of people in a population (Beyer & Slattery, 2006, p. 1; Houser, Oman, 2011, p. 4). This is regardless of whether these are resent or past results. Newly established health problems may not benefit from the research when the treatment is depended on past research (NCIRD, 2014, p. 1). For example seasonal research studies on how well flu vaccines work has registered varied result based on study design applied (NCIRD, 2014, p. 1). The differences thus make it impossible to use an old research finding as a solution to the recently discovered type of flu. When old evidence is used, the patient’s healing process is hence compromised since it requires real-time solutions that uphold core values to solve newly developed problems (Thomas, Burt, Parker, 2014, p. 14). The core values are related to the basis on which nursing profession was formulated. The core values to a holistic response to the patients and family needs safety, competence, and ethical care, respect for the patient’s rights, decisions, dignity, right to privacy and confidentiality (Nelligan, et al., 2002, p.64). For example treatment care for patients with cancer involves ethical care and respect for patients decision (Nelligan, et al., 2002, p.66). The nurses are guided by the intention of the patient to achieve good health. They therefore identify and respect the patient’s rights likely to be affected by the treatment decision taken. Some patient may prefer never to go for chemotherapy especially when the disease is at an advanced stage.