Within Essay Is An In Depth Nursing Analysis-Myassignmenthelp.Com

Question: Inside This Essay Is An In-Depth Nursing Analysis? Answer: Introducation Inside this article is a top to bottom investigation of the instance of Rohan, a nine-year-old kid, experiencing type 1 diabetes mellitus as outlined in situation one of the errands. For Rohan to keep a human services and sound living as a sort 1 diabetes tolerant, he has downright needs that must be met. These necessities are among them social, social, and physical and mental desires. Because of his youthful age, he requires unique consideration when addressing these necessities in order to understand the planned sound and solid life rationale. Diabetes is an illness whose fix has not been set up yet and accordingly just requires appropriate administration and treatment. To become more advantageous, Rohan needs to get a lot of physical activities. The activity is significant in dealing with his condition(Boyd 2012, p. 167). Through physical exercise, his muscles and bones are fortified henceforth lessening the danger of coronary episode and other malignant growth types. Exercise would likewise assist him with increasing better continuance, coordination, quality, and equalization just as expanding the degrees of vitality. All things considered, physical exercise is significant in helping the exercises of insulin and glucose levels(Bulechek 2013, p. 268). Through exercise, Rohan will figure out how to deal with any types of pressure and strain he could be experiencing consequently enhancing his states of mind and empowering unwinding. In the social, social and mental viewpoints, Rohan requires support from both the relatives and his educators at school. The help ought to be as friendship just as such administrations as food. The help helps in managing any perplexing circumstances that may arise(Hanas 2010, p. 369). Such help is significant in the end of sentiments of social segregation of the kid by the relatives. Nursing care needs for Rohan In light of his wellbeing condition and the circumstance back at his home, the accompanying would be the needs of nursing care; Checking the glucose level: Rohans glucose level ought to be checked at any rate three times each day to determine that strength is kept up. The hours of check would be as guided by the medicinal services supplier. Not long before dinners, the glucose level should extend somewhere in the range of 90 and 130 mg/dL while it ought to somewhere in the range of 90 and 150 mg/dL when he is resigning to bed. Checks ought to likewise be accomplished for the nearness of ketone in his pee or blood(Hyde 2011, p. 547). For the instance of Rohan, he has low glucose levels and in the event that the sugar levels go underneath 70 mg/dL then a remedial measure ought to be received. The measures would incorporate eating nourishments that are wealthy in calories for instance foods grown from the ground items. Following the dinner plan of the youngster: Rohan had a diabetes diet plan from the clinician which is infrequently seen since his family is veggie lover. In the nursing care needs in would be principal in clinging to the feast plan as gave by the human services supplier. The supper plan is helpful in keeping the glucose level of the youngster consistent and in this manner the nursing care would guarantee the kid doesn't skirt any dinners. Taking insulin without eating may prompt the glucose levels dropping excessively low. In following the supper plan as gave by the specialist it is critical to monitor the dietary admission of starch and sugar nourishments, give him high-fiber nourishments and low-sodium and low-fat food sources. These nourishments hold under control the insulin levels(Boyd 2012, p. 201). Exercise: through exercise, his glucose level balances out henceforth it is critical to urge Rohan to practice for in any event one hour for most of the week. The physical exercises would reinforce his bones and muscles. When the activity his glucose levels ought to be checked. This would help in deciding the wellbeing progress and any critical effects of the activity on his wellbeing. Physical exercise to a more noteworthy degree improves the wellbeing and prosperity of the patient both genuinely and intellectually as it assuages pressure and stress(Burns 2012, p. 455). Procedures for building up a confiding in relationship with Rohan At his youthful age, Rohan should be persuaded that what the specialists and the medical caretakers are offering him are the best answers for his issues. He might be having difficulties understanding his circumstance and in this manner it turns out to be very hard to persuade him that his malady isn't treatable. He is a school going kid and that interprets desires of different accomplishments in his future life. So as to build up a confiding in relationship while connecting with Rohan, these methodologies can be conveyed: Family inclusion: Making the nursing care benefits a greater amount of family-focused can possibly build up a trusting relationship(Fitzpatrick 2011, p. 654). Rohan, much the same as some other youngster, is increasingly acquainted with his relatives and accepts that whatever they do to him can't be with the expectation of hurting him. He would, in this manner, rush to change in accordance with the administration and care plans when offered from the relatives. The family is focal in offering social help that is extraordinarily required to oversee type 1 diabetes mellitus in youngsters. Through educational, enthusiastic and physical help that the family would offer, Rohan would discover an incentive in him by and by regardless of his clinical condition(Colgrove 2014, p. 584). The nuclear family and communications assume a job in deciding the drawn out results including practical, physiological and psychosocial results. This is on the grounds that the correspondence and collaboration designs in the family can advance somatization in youngsters. The guardians and the other relatives are also expected to be prepared in order to have the option to offer specialized skill bolster, for example, recording the glucose levels(Funnell 2015, p. 198). In this light, the relatives will have the option to have control of the ailment of their child. All these family infusions would fabricate trust and trust in Rohan with respect to the nature of clinical consideration he is accepting. Correspondence: Communication helps in building an association between the medical caretaker and the patient. Contributing little league to construct the compatibility with the patient impacts the degree of consistence and along these lines prompting positive consideration management(Guthrie 2014, p. 378). Much of the time, patients who do feel associated with their medical attendants never trust the administrations they are yet to get. What's more, consequently may not adhere to their directions. Through correspondence, Rohan would feel that he is comprehended and that the administrations he is accepting are to the best of his advantage. To improve the effect of the correspondence it is critical to incorporate the relatives too in this way establishing a relationship which depends on regard and trust. Through correspondence, the medical attendant would have the option to get more data about the patient including his side interests, or some other interests subsequently putting him at less tension and facilitating his visit to the attendant. Rohan would regard the medical attendant as a companion and a partner who comprehend his life from this communitarian approach. While administering the consideration or treatment designs, the patient ought to be deliberately tuned in to and his remarks reacted to in like manner in a way that guarantees he is persuaded and the certainty levels kept up high(Brook 2011, p. 530). Care Plan The nursing care plan for would be the hazard for shaky degrees of blood glucose. Precarious varieties in the glucose levels may enormously bargain the nature of wellbeing of the patient. Among the hazard factors for this consideration incorporate; Inability to watch the diabetes the board plan Stress Insufficient checking of blood glucose level Constrained information on the board of type 1 diabetes mellitus Dismissal of determination The hazard might be confirm by the blood glucose levels being lower than the ordinary levels as the instance of Rohan. The consideration plan focuses on: Keeping up the glucose levels at typical levels Recognizable proof the variables that may cause the low and flimsy degrees of blood glucose Make verbal an understanding of vitality needs and adjusting the body Verbalizing plans in the adjustment of the hazard factors which would, thusly, forestall moves in the degrees of glucose The nursing mediation is assess the dangers elements to unsteady degrees of glucose just as help the patient in thinking of instruments for forestalling flimsy glucose levels(Hyde 2011, p. 666). In assessing the dangers that add to unsteady glucose levels, factors that may prompt the flimsy levels in the patient would be resolved. These components may incorporate such hazard factors as any history of poor control of glucose, family ancestry of diabetes, poor dietary patterns and absence of activity/poor exercise propensities. The social and strict impact of Rohan on his eating routine would too be significant in deciding the hazard factors. How much capable the patient is to his own medicinal services will aid the improvement of the social insurance plan. The arrangement would consider his dietary practices in accordance with his strict and social practices(Hanas 2010, p. 690). In helping the patient with preventive systems against shaky blood glucose levels, seeing if the patient can utilize the glucose observing gadget is significant. The checking gadget is utilized in deciding the degrees of glucose and when appropriately utilized it helps in distinguishing when the degrees of glucose become unstable(Kuiper 2016, p. 715). The patient would likewise be taught on the need to adjust physical exercise and admission of food which help in restraining unexpected ascent or fall in glucose levels. An audit of the admission of starches helps in balancing out the glucose levels. The adequacy of the nursing care plan is subject to the result with respect to the wellbeing of the patient. The arrangement would in this way be successful if the ideal results are acknowledged and the patient life improves. References Boyd, MA 2012, Psychiatric Nursing: Contempor

Business Protocol Versus Personal Values

Holy person Leo University Business Protocol versus Personal Values MBA 525 Dr. Angelita Howard Wonda Falcher September 9, 2012 Protocol versus Personal Values Gan, PhD (N. D. ), â€Å"All individuals have their arrangement of individual qualities that originate from society, families, religions, and experiences†. Organizations know-a day’s attempt to locally available individuals whose individual qualities cross section with the company’s. Notwithstanding, one’s individual qualities will in the long run struggle with hierarchical business conventions in light of the fact that any business hoping to bring in cash isn't continually going to settle on choices dependent on people’s feelings.A business sooner or later should choose to do what is best for the organization and once in a while the choice isn't really what’s best for the workers yet more so for the leading group of trustees. That, as I would see it is when one’s individual qua lities are in strife with authoritative/relational business conventions. The vast majority administer their life dependent on close to home childhoods, social standards, and qualities ingrained by one’s family. Be that as it may, strategic policies are administered by what drives the organization and frequently its money.Nevertheless, except if the contention is illicit, deceptive, or unethical I would do what the association wanted for me to do all together for the organization and myself to be effective. To explain, if the contention between one’s individual qualities and the organizations business convention is unlawful it’s a simple clash to determine because of proclamation that administers the stalemate of the circumstance or strife. One ought to never pick illicit methods over one’s individual qualities that guarantee one’s honesty is â€Å"above board† and past reproach.However if the contention is moral one must gauge individual qua lities versus the organization esteems and afterward choose if one’s qualities exceed the condition and leave the organization. There is another way one should take a gander at a moral circumstance or struggle. For whatever length of time that the moral difficulty isn't close to home to the point that the contention decreases one’s view and trust in and of the organization and one’s individual standpoint one’s occupation would not be influenced. Past the legitimate statutes, moral quandaries pivot upon the one’s individual perspectives versus organization prosperity.A hazy area in which an individual must think about whether their own perspectives are reliable with or much more so in-accordance with their corporate culture. Some close to home estimations weigh heavier than others, Integrity is one of my own highs, along these lines, I won't lie just to guarantee the improvement of the organization; nor will I take part in activities’ that ar e unlawful. In any case, all problems are not highly contrasting, the hazy areas represent the most vague and testing circumstances for most individuals.For model, a collaborator may take an easy route to achieve certain objectives, by means of precluding or evading certain conventions. Despite the fact that not illicit, I’m put with the issue of whether to report such exercises/inadequacies or deliberately ignore as nobody is harmed by the stalemate; in any case, the organization is beneficial by the individual activity. A hazy area, albeit wrong from my viewpoint, encroaching upon my own ethics, it represents no criminal behavior; thusly, can be translated as satisfactory conduct. Decisions among individual and corporate qualities are not in every case straight forward.From a legitimate viewpoint right will be good and bad isn't right; in any case, at whatever point there’s an absence of lawful law or conduct/corporate way of thinking decisions among individual and c orporate qualities can collide.References Gan, PhD, J. (N. D. ). Moral Dilemma Reason 3. Recovered from http://www. succezz. com/Articles/business-morals situation reason3. html Buzzle. (2000-2009). The board Concepts †The Four Functions of Management. Recovered Septemberâ 9, 2012, from http://www. buzzle. com/articles/the board ideas the-four-elements of-the executives. html

SAT Essay Prompts - Making Writing Great With a SAT Essay Prompt Sample

SAT Essay Prompts - Making Writing Great With a SAT Essay Prompt SampleNo matter what kind of college you're hoping to attend, a great way to distinguish yourself from the crowd is by taking a SAT essay prompt sample and writing about it. Not only will you discover the many different places in which you can find these prompts and write about them, but you'll also have some great ideas for how to improve your SAT score in an effort to push up your college acceptance letter.The SAT is a large exam that consists of numerous different sections, each of which is graded on a four-point scale. Reading, writing, and critical thinking are the four sections that are scored. In order to get through the test, you need to demonstrate mastery of all four sections, which is where SAT essay prompt samples come in.Each SAT essay prompt is given to help the test-takers think about how to use that section of the exam. They're filled with phrases or questions that help you think about specific situation s, and giving examples will help you brainstorm. You can take the prompt and quickly create a paragraph or section that uses the information given.For example, the reading prompt might have the line 'Tell us about a time when you solved a problem from a story in your daily newspaper.' There are so many different ways to utilize these prompts, you could write a complete novel just about a single day's worth of stories. What better way to learn how to solve problems than to look back at a week's worth of newspaper content?Another good idea for preparing for the SAT essay prompt is to use the word problem. You need to use it in your sentence or paragraphs. There are some wonderful free SAT essay prompt samples that will show you how to do this.Another key element of writing SAT essay prompts is to include a logical and organized flow to your writing. You don'twant to dig yourself into a hole just because you put down a bunch of questions and don't make a point. Make sure you utilize a logical method and answer the questions in the order that they are written.In conclusion, using SAT essay prompt samples will help you on your way to a college education. Use these samples as a great tool to help you compose the perfect essay and push up your SAT score.

Imc plan - Free Essay Example

Sample details Pages: 15 Words: 4638 Downloads: 6 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , determine the budget and develop IMC strategies . Don’t waste time! Our writers will create an original "Imc plan" essay for you Create order Objectives:- the objective of this term paper is as follows :- To understand the concept of IMC. To analyze to how important an IMC is for making a brand. To understand that how various message can be send to various audience. To understand how various promotional activities can come out from IMC. IMC is about integrating the customer into the company: Its not about putting widgets or services in the marketplace based on what you think customers need. Instead, it is becoming a responsive organization driven by consumer insights that knows its customers wishes, wants, needs and desires and then creating products and services to fill those needs. IMC argues you need to get to know the customer better than your competitors, and maybe even better than they know themselves. A true IMC company is closer to the customer, and would never be nervous or ashamed to have one sit in on a strategic marketing meetinga true IMC company has the best interests of its customers in mind. INTEGRATED MARKETING COMMUNICATION Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. As a marketing strategy, Integrated Marketing is closely related to and inter-dependent with Integrated Marketing Communications (IMC). Indeed, many observers use the term integrated marketing when they probably mean integrated marketing communications. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organisation. Schultz and Kitchen (2000) identified four stages of IMC concluding with an integrated value-based model. According to this interpretation, as the organisation becomes more committed to achieving consistency and differentiation across all customer contact points the business management challenge moves from marketing and marketing communication to the whole organisation, requiring a cultural and systemic infrastructure for integration. This in turn calls on new practices and higher-order levels of organisation management. For example, at this point IMC and CRM are effectively merged. As I am doing the IMC plan for tooth brush it is very essential for me to view the situational analysis: My products will mainly target the kids in which I think is a very large scope for the tooth brush industry and I want to grab that opportunity. Name of the tooth brush:- SHEILD TOOTH BRUSH Brand vision: To be the catalyst of change for younger generation and to create a brand inspiring innovation and to see SHEILD in the hands of 70% of our target market after 5 years. BIG IDEA: Brighten Up The Tooth Brushing Experience Campaign Idea 1 : Its not a Compulsion. Its an Adventure!! Campaign Idea 2 : Watch Your Mouth. Campaign Idea 3 : Good Brushing Now Means More Teeth later. Campaign Idea 4: Rediscovering Fun! Communication Channel Strategy: Buzz or street marketing Awake TV, Print Interactive website Prompt Point-of-sale activities, Sales promotion. My focus : SHEILD, which is an unattractive toothbrush, we propose a plan to revitalize the brushing experience for kids. Target market : Aimed at children from age 5 to 10 Colgate, Oral B are the two major players advertising their messages. SHIELD is one of the local companies of Jammu and Kashmir, which is manufacturing distributing toothbrushes for kids. They are not at all considering the kids market segment as distinct and have not come up with a separate communication campaign for kids yet AIM : To generate trial, achieve 40% purchase rate and become most preferred local brand in kids segment. OBJEVTIVE: To build an image of SHEILD as adventurous and exciting, create awareness about our presence and inform about the features and benefits of SHEILD. Single idea : Tooth brushing is not a compulsion, its an adventure. Proposed Essence : changing the way you brush. Forever! SHEILDS SITUATION ANALYSIS Product Attribute: A toothbrush with a small head and soft bristles having rubber feet at the bottom enabling it to stand. Pricing: Rs.40 Distribution : Distributed in Jammu and Kashmir wholesalers and retailers. Promotion: We will offer trade incentives/ promotions in the form of gifts and discounts but on occasional basis. CURRENT TARGET MARKET FOR MY PRODUCT: Target market approach: Kids 5-10 years Product positioning: The product gives a better SMILE Attitudes: Mostly people are not aware of the fact that SHIELDS toothbrush range also has toothbrushes for children and those who do know dont find it appealing enough as compared to imported brands. CUSTOMERS: Due to increased level of awareness, parents care more about their childrens teeth. Previously consumer didnt have much knowledge about toothbrush functions and benefits. Consumers used to purchase toothbrushes without much information about the product. They dont have good quality perception of local products. MARKET SEGMENTATION : GEOGRAPHIC: All the cities which include both Jammu and Kashmir. DEMOGRAPHICS: Gender: Both male and female. SEC: Both low class and middle class people. Family Size: Families even with one child are enough for our target but if the family size is big, its even better because more family members means more children if not currently then may be in future. Family life cycle: The main focus is on full nest which means families having children at home. Education: Children studying in High schools to Primary school. PSYCHOGRAPHICS: Personality: Marketers endow their products with a brand personality that corresponds to a target consumer personality. If we look at the range of toothbrushes by SHIELD, well see that none of them has a distinct personality that could make it prominent amongst the other brands available in the market. SOWT ANALYSIS OF THE BRAND: Strength: SHIELD is a known company(Hypothesis), mostly people are aware of SHIELD toothbrush due to its distribution network by the virtue of which it is known to very body. Leader in oral and baby care segment because we have made our main thrust on the baby segment which is going for us in the long run. Diversification Strong distribution network Wide range of toothbrushes, each targeting different age groups. Price Range (ranging from Rs( 10)to Rs( 55) affordable as well as expensive. Weakness: Weak Positioning and Image. Low budgets. Lower quality as compared to MNC competitors. People mostly prefer Oral B and Colgate over Shield. Opportunities: Consumers are preferring functionally effective premium products with professional quality to meet their personal care needs. People are now more conscious about their image and appearance and prefer to use branded products. Increase in awareness of dental hygiene and its importance. Increase in population Exploring new categories like kids market Migration of people from rural to urban areas and Rural population switching from miswak, Desi toothpowder to toothpaste. Automated supply chain which we have decided to have for our shield product. Lifestyle of people is changing and they are becoming more. Awareness and Education of the people due to the increasing education standards. Hygiene conscious. Variety seekers. Threats: Local companies producing low priced products. Threat from Chinese products that are cheaper and more attractive. Threat from substitutes. Low brand loyalty and weak image. Increase in raw material price. Inflation in the country Competitors re-launching their products Competitors increasing their marketing budgets Unstable economic conditions SHIELDS CURRENT APPROACH Shields Objective: To become No.1 category toothbrush and we plan to pursue it by increasing awareness level among the customers. Their core communication message is based solely on smile, its our positioning strategy. Big idea is based on the fact that people should replace their toothbrush after every 3 months, otherwise it loses its effectively. We will follow continuous advertising pattern, the advertising mediums used are TV, radio, and print ads. Strength: product range, portfolio Tagline : haso zara aur khil khila k We will also use several sales promotion tactics in order to enhance the sales and ultimately the profit of our firm. Competitors: Our local competitor is EZI GRIP (Hypothetical) and we have made certain marketing strategies in order to tackle with these local brands. Chinese products are making the competition more and more tough for the other brands to survive the market. Colgate ,Oral-b are the two main competitors of my brand. ANALYSIS OF KIDS TOOTHRBRUSH MARKET TOOTHBRUSHES DEMOGRAPHICS PURCHASING POWER Sheild: Our main objective is to target the kids market. Our product is designed in a very sophisticated manner in order to save the grasp the kids market in which we think is the huge opportunity for the brush makers. Shield aimed at children from age 5 to 10 containing a very small head with soft bristles, particularly for children whose set of milk or baby teeth are still breaking. Is a high priced product. Our customers have a high purchasing power and are ready to spend money on purchasing an expensive toothbrush. Shield Junior is made for children from age 4 to 10 containing a very small head with soft bristles. The toothbrush has candy shaped figures at its end with two different colors. Low priced as compared to other competitors to maintain a certain difference between both the brushes and their target markets. Little Star shield made for children from age 5 to 10 containing a very small head with comparatively hard bristles. Little Star does not contain costly raw materials and does not have an extraordinary design therefore, it is also low priced. Chota Shield cater to the children from age 6 to 11 and the design of the toothbrush is very plain aimed at parents who dont want to spend mu ch on toothbrushes. Regular toothbrush for children with an ordinary design and specially targeted to people with a low purchasing power. Little Star Shield is same as Chota Shield same as our new product FLEX JUNIOR aimed at children from age 10 to 12 as its head is a little big as compared to other toothbrushes and is made for those children whose baby teeth have been replaced by adult (permanent) teeth. Low priced according to the pricing of competitors because flexible toothbrushes are provided by all competitors. ISSUES FACED BY THE BRAND (SHIELD) Main purpose of the toothbrush is not being fulfilled (does not stand and falls down) Over Priced Low Quality Major focus is on the range and not on promoting childrenapos;s toothbrushes separately Unattractive Colors Low Budget Major competition from low priced products (Chinese) in the market BRAND VISION: To be the catalyst of change for younger generation and to create a brand inspiring innovation. To see Giggles in the hands of 70% of our target market after 5 years. OBJECTIVE: To spread awareness about the importance of oral health and improve the quality of teeth of Indias Children so that they are able to live a better, happy and healthy life. ROOT STRENGTHS: Wide range of toothbrushes Local Brand The Care is the core message, which has made Shield a recognized household name in Jammu and Kashmir. BENEFITS: SHIELD toothbrush is for children with a complex mixture of different sized permanent and baby teeth. It features a combination of bristles for cleaning sensitive gaps and to effectively reach and clean teeth. The handle is cartoon shaped sized to fit optimally into a childs hand for maximum comfort and control. POSITIONING: DISCRIMINATIOR: Only Shield is the first one in the local market of INDIA to emphasize only on KIDS Tooth Brushes. ESSENCE: Changing the way you brush. Forever! STRATEGY: Niche strategy By targeting the segment of consumers aged between 5-10 and charge a premium price. To be able to differentiate from other tooth brushes in the KIDS segment. AGENCY BRIEF 1. What are the JOBS TO BE DONE and resulting Marketing Objective? To get kids and their parents to understand the importance of having healthy teeth, brushing at young age and to create an association between fun, excitement and tooth brushing. MARKETING MEASURABLE OBJECTIVES: To generate trial amongst non-users by 30 % till January 2012. To achieve a 40% purchase rate amongst the target market by the end of 2010. To be the most preferred local brand in the kids market segment by the end of 2012. MARKETING COMMUNICATION OBJECTIVES: To build an image of SHIELD as adventurous and exciting among 25% of our target market. Create awareness about our presence in the kids market segment. To inform 40% of the target audience about the features and benefits of SHIELD by the end of 2010. 2. What insight drives this brief? Oral health has a major impact on children physically and psychologically. It can have an impact on growth, enjoying life, appearance, how children speak, chew, taste food and socialize, as well as their feelings of social well-being . Dental health problems affect children, which impact their performance as students, lower self-esteem, and slow down their personal development. Failure to prevent dental diseases has a large effect on school attendance. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. KIDS like bright, colorful and funky toothbrushes. Today kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. quot; Pester power quot; refers to children apos;s ability to nag their parents into purchasing items they may not otherwise buy. Increasing participation of women in the workforce has prompted a shift in this role as children are increasingly the quot;buyers for the entire family. Even in families where women do not work, children are observed to share this role with their mothers. Children enjoy greater discretion not only in making routine consumption decisions for the family but also in pestering their parents to buy other products desired by them. CONSUMER INSIGHTS FROM OUR STUDY: There are lot of reasons why we choose that we will go for kids toothbrushes are: KIDS like bright, colourful and funky toothbrushes. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. Favourite cartoons are Tom Jerry and Barbie. Majority of the mothers prefer Oral-B and Colgate. Majority of the mothers prefer imported brands of toothbrush over SHIELD, some of them do not know that SHIELD also has tooth brushes for Kids. Quality is the most important factor in purchasing a toothbrush. Dentists recommendation influence a lot when it comes to purchasing tooth brushes for kids. Parents are ready to buy a good quality tooth brush at any price. Kids spend less than 3 minutes while brushing their teeth Candies are consumed a lot by the kids. Majority of the kids eat sweets 1-2 times a day. Kids tooth brushes are replaced within 3-4 months. 3. Who is our Target Audience? PRIMARY TARGET AUDIENCE: AGE: KIDS aged between 5-10 years SEC: We will target both the sections of the society that is both financially strong as well as strong sections of the society. ATTITUDES: Have social interaction with peers of the same age group. They are not concerned about brushing their teeth and are quite careless. They love to eat lots of sweets and chocolates. LIFESTYLE: Kids that go to school, and are in the process of continuous learning. INFLUENCERS: Encouragement from parents, caregivers, teachers, adults, brothers, sisters and children themselves has a great influence on oral health. If everyone starts to encourage kids to take care of their teeth and also encourage big white smiles, children of all ages will benefit. SECONDARY TARGET AUDIENCE: Parents of the KIDS 4. What do they think do now? KIDS have comparatively less knowledge on how to keep their teeth neat and clean. Some of the children take tooth brushing as a very boring exercise and also create problems for their parents. Kids get attracted towards cartoon oriented tooth brushes. The bristles of toothbrushes do not clean the plaque properly. 5. What would we like them to think and do in response to the Communication? We would like them to think of tooth brushing as a fun experience, an experience full of adventure. In response to this, we want them to start tooth brushing twice a day for 3 minutes. We want KIDS to be the chooser of GIGGLES. We want parents to realize the importance of kids brushing their teeth at an early age. 6. What is the single most important point to communicate? Tooth brushing is not a compulsion, its an adventure. 7. Why should they believe it? Because SHIELD is the first one to communicate about only of KIDS toothbrush in India. SHIELD will be the first one to introduce colorful cartoon oriented toothbrushes for kids in Jammu and Kashmir. CREATIVE PLAN Our launch of SHIELD tooth brush with the cartoon character design will make the brushes appealing, colorful and more exciting for the kids. Kids will happily enjoy the brushing experience and will be encouraged to do it themselves without being forced by their parents. The soft and effective bristles of the new SHIELD Tooth brush will help children brush their teeth smoothly and they would not complain about the bristles being too hard or their teeth hurting. To communicate that SHIELD adventure of brushing will wave off the boring image of tooth brushing from the minds of the kids. To communicate that Kid should brush their teeth for 3 minutes and it is an effective way to keep their teeth healthy and clean. To communicate those Kids should take care of their teeth by keeping an eye on the intake of their food and cut down on candies, chocolates etc. To communicate that SHIELDS range of toothbrushes include tooth brushes for kids as well. CAMPAIGN IDEA 1 MESSAGE: Widen your imagination and make tooth brushing an activity full of excitement, fun and adventure that takes the kids into a fantasy world full of Disney characters dancing, playing and enjoying. TAGLINE: Its not a compulsion, its an Adventure.!!! APPEAL: Music appeal (Rhyme) JINGLE : Brush your teeth, Give your teeth a treat. Brush up and down and all around, To keep them clean and neat! We have decided to make certain ads so as to make a positive mind set in the minds of to costumers; the ad would be like this.. TV ad A girl is sleeping at night and sees a nightmare that one of her tooth is broken and she gets hurt by using her old hard tooth brushsuddenly she sees that a new tooth brush (SHIELD comes in) and kicks the old tooth brush that caused the little girl pain, and tells her that SHIELD is her new gentle best friend and wont hurt her while brushing Creating a cartoon world, where all the cartoon characters are brushing their teeth and enjoying with SHIELD. MESSAGE: WATCH YOUR MOUTH The toughest part of the body is not your bones but your teeth. Each tooth is covered with a substance called enamel which is so strong that it can cut or crush the toughest kinds of food. There is a price to pay for this toughness: unlike bones, teeth cannot repair themselves and it pays to take care of them. Keep track of what you are eating. PRINT Ad MESSAGE: When feeding is done at naptime: The child falls asleep and the liquid becomes pooled around the teeth. This liquid provides excellent medium for the bacteria to grow and cause CARIES which is defined as Tooth Decay causing cavity through bacteria. COMMUNICATION STRATEGY MEDIA SELECTION RATIONALE COMMUNICATION STRATEGY Trigger the target to talk about the Brand, create maximum exposure and create buzz around the new innovation. Awake the target, build high awareness, change consumers Perception. Captivate the target to make a purchase, engage, interact with the consumers and strengthen associations. Prompt/induce the target and get the product in consumers hands. Buzz or street marketing TV, Print activities, Brand Activation, Interactive website Point-of-sale activities, Sales promotion TRIGGER To create BUZZ and to generate talkability, we will place an Out-of-home hoarding at SRINAGAR. The hoarding would consist of a giant sized toothbrush with the cartoon character Jerry and the brand name GIGGLES on it. Another way to gain maximum exposure and create buzz around the new innovation will be to use a MOBILE BUS, decorating it with bright bulb lights, and a picture of Giggles toothbrush along with some of the favorite cartoon icons of children. The mobile bus will roam near parks in the evening. PRINT: In Print we will go for Hindustan Times, Times of India and Greater Kashmir(local news paper of Kashmir) ,with articles highlighting important facts and information such as Good oral health is important to your overall well-being. Healthy teeth not only enable you to look feel good, they make it possible to eat speak properly. Steps that should be taken to prevent dental problems and how to keep your smile healthy and bright. What you eataffects your teeth. Proper tooth brushing techniques. We also decided to carry on some other activities like In welcoming the school holiday and the start of new school activities, we will launch a colorful package of Shield toothbrush along with a small tube of toothpaste for milk teeth with famous characters of TOM JERRY, BARBIE etc. CELEBRATING NATIONAL SMILE MONTH OR ORAL HEALTH WEEK: Following are the activities: Dental Expert Talk Oral health educators and dental professionals who want to help the community and for schools, colleges or workplaces who want to educate their pupil or staff. Both children and adults can learn something from an expert talk and different subjects can arise ranging from the importance of fluoride in toothpaste to the systemic links between the health of the mouth and body. Class Visit to the Dentist seeing the dental practice up close and meeting friendly staff can help encourage regular dental visits. Local newspapers will be happy to take a photograph of the event that can benefit both school and dentists. Creating characters and playing a small skit in schools. Characters such as Mickey mouse the tooth brush, exhibiting decayed tooth and a neat and clean tooth that uses SHIELD TOOTHBRUSH. Apartment activities- dental hygiene. FUN BASED ACTIVITIES IN PROMOTING OUR PRODUCT Organizing Special Fun days , an ideal way to grab the attention and interest of children as well as general public and can work well in schools, dental practices, retail outlets, colleges and the community. A fun day can be a great way to create a buzz in your local area as well as to engage your target audience. People are far more likely to learn when they are having fun, so make sure you also hand out information. Writing stories on THE TOOTH FAIRY would be held in various schools, and distributing prizes to winners. Distribute ice creams among children, and the ice cream stick should be shaped like a toothbrush having the brand name SHIELD on it. Tooth brush drawing competition among children in different schools. Take a close-up of each students mouth (smile). Have each student cut out their mouth from the picture and glue it onto a cutout of a tooth. Have them write a sentence under their smile and on the tooth that describes something they do to keep their teeth healthy. (I brush my teeth after every meal. I drink milk. I use SHIELD. I eat a healthy diet) After these are completed staple them to a Bulletin Board entitled; LOOK WHO IS SMILING!!! PROMPT: Consumers Perceive the Brand through these 5 senses Sight, Touch, Sound, Smell and Taste. Marketers can use Sight and Sound for GIGGLES. Logos Contrast Style Size Cartoon characters Slogan Music Bright and happy color combinations can be used to give a certain brand recognition in the minds of the customer. Instead of holding a toothbrush, make the whole thing a Cartoon character to make SHIELD recognizable in the market. A unique rhyme in the ad (mentioned above) with a different tune which whenever. These senses will always help in breaking through the clutter and make SHIELD prominent amongst the different competitor products. This SENSORY BRANDING will stimulate the person to buy the product. POINT- OF -SALE (HIGH PRODUCT VISIBILITY): Audio Visual Display: A display in which audiovisual technology is used to stimulate purchases Big visual display of SHIELD TOOTHBRUSH Special racks, banners, signs Distribution of pamphlets, posters, puzzles, and stories to dentists Retail boards SALES PROMOTION: Placement of drawings of SHIELD TOOTHBRUSH in newspapers ( kids section), requesting them to color the drawing and send it to the company to get a FREE SHIELD tooth brush. ( for trial generation) Free SHIELD tooth brush with SHIELD TOOTHPASTE. Sampling: Organize samplings to pharmacies and dentists to generate trial. Coupons for discounted dental check up for 6 months on purchasing SHIELD TOOTH BRUSH. Coupons for getting free bags, lunch boxes, water bottles for schools (Specialty advertising) EVALUTION OF IMC PLAN IN LEGAL REGULATRY BUSINESS: The advertisement that we are giving in the media is legal which means that it has been approved by the law. All the documents that are required are legally approved. There are no fault chances in the documents. In future there will be no problem to the customer regarding any documented work or any servicing criteria, no problem will arise. This is a step taken for the customer satisfaction, for attracting more customers and this also help in sales area. The advertisement of my product is according to the standards of ASCI (Advertising standards if council of India) the advertisement of my product is within the legal boundaries of Indian Penal Code1860 The young Person act 1956 Indian copyright Act 1957 Trade mark act 1999 Advertisement of my product is truthful and honest. All objective information, claims and comparisons should be capable of substantiation. I the advertisement there is no reference to a person, firm and institution. We have not misled consumers by implication, omission, and ambiguity. We are not abusing the trust of consumers or exploit their lack of experience or knowledge. DEVLOPED A IMC PLAN FOR SOCIAL AND ETHICAL VALUE: There is no objection against any advertisement of our product. There is no problem against our product. Our product is socially accepted which means our product is a social product that will be accepted by the society very easily for sure. There is no negative impact on the customer or people living in the society of our product as it is legal product. Customers are easily attracted towards the product The advertisement of my Tooth brush is according to the codes of ASCI as it is not derides any race, caste, color, creed or nationality. I am sensitive towards ethnic and cultural issues. BIBLOGRAPHY: https://www.multimediamarketing.com/mkc/marketingcommunications/ https://responsiblemarketing.com/blog/tag/imc https://www.slideshare.net/nyssar/shield-imc https://www.scribd.com/doc/13395424/lovely-ads-real-Funny https://www.scribd.com https://www.slideshare.com Books: Advertising Promotions(kruti shah,alan dsouza)

Media s Influence On American Culture - 1256 Words

Media includes broadcasting mediums such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. The Business Dictionary defines media as, â€Å"communication channels through which news, entertainment, education, data, or promotional messages are disseminated† (â€Å"Media.†). With the right instruments, media has had a very sizable impact on American society and culture. Media has grown immensely popular and has remarkably gained influence that it’s altered the way we judge each other. American culture has exposed young children to many varieties of media; they watch TV more than once a day, some have smartphones to search the web, a few are even on Facebook; media’s become a vast component of American culture. Unfortunately, media exposes youngsters to exaggerated stereotypes, which subconsciously changes the way they perceive their peers. The media’s inaccurate illustrations of racial and gender stereotypes ha ve done a very poor job in creating gender and race equality; they constructed the building blocks that produce repudiate feelings, which leads to discrimination. This underlying violence is a systemic violence, so as victims, we are incapable of comprehending the detrimental repercussions. American racism has evolved from this hidden violence; the media initiates the production of negative observations regarding different races through wrong representations of stereotypes.. Inaccurate stereotypes created in the media, have moldedShow MoreRelatedThe Media s Influence On American Culture By The Dominate Ideology Of White Middle Class Males875 Words   |  4 Pagesin American culture by the dominate ideology of white middle class males. Hegemonic ideology is promoted by online media outlets with femininity communicated as a way to serve the sexual desire of men (pp. 449). The pressure on women to look and behave certain ways is deeply imbedded in our everyday life. I will use two online media stories; the PBS online video, Merchants of Cool, and Yahoo Style as the basis of this essay. The PBS video, Merchants of Cool is about the merchant and media outletsRead MoreMass Media and Popular Culture1367 Words   |  6 PagesHow has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. There are different types of media; examples of media are magazines, movies, television, books, recording devices, radio and the internet. As time goes on, new and improved technology is developed in the mass media industry for communicating and entertainment purposes. As mass media continues to grow andRead MoreInfuence of Entertainment Essay961 Words   |  4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The valuesRead MoreInfluence of Entertainment Media969 Words   |  4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The valuesRead MoreInfluence Of Mass Media885 Words   |  4 Pages Mass Media: Development and Literacy Alicia Nunez HUM/186 Media Influences on American Culture 8/21/2017 Allyson Wells Mass Media: Development and Literacy In the last century mass media has went from paper to digital, these major developments have influenced American culture in many ways. Newspapers have been around from the beginning they provide readers with information of practical value such as; television schedules, weather maps, and listings of stock prices. In additionRead MoreCanadian-American Relations Essay854 Words   |  4 Pagesrefused to accept American warheads it has set back Canadian and American relations. However In many ways we still help each other out. Canada benefits from close ties to the United States of America because it helps our economy, forms our culture, and they provide military protection. First of all, Canada benefits from close ties to America because it helps us with our economy. Back in the late 1950’s and 1960’s the opening of American branch plants were introduced to Canadians. American companies wouldRead MoreInfluence of Music Essay834 Words   |  4 PagesInfluence of Music Hannah Ferguson HUM/176 Influence of Music Music and radio has roots in American culture and the way society is today. The different types of music genres have shaped American culture and social behavior of Americans. Audio media has had a major affect and influence on the attitudes of Americans and especially today’s youth and young adults. Music and radio has given American culture its values, the way that jazz, blues, and Ramp;B created rock amp; roll, musicRead MoreEssay On Mass Media777 Words   |  4 PagesAhsha Rolle 8/28/2017 HUM/186 Allyson Wells Mass Media: Development and Literacy Assignment What were the major developments in the evolution of mass media during the last century? In the 19th and early 20th centuries, Americans received their news through newspapers and magazines. Television journalism has just taken over in the last 50 years. Today, the internet makes information and news available at the click of a button. The internet also plays a role in politics, and candidatesRead MoreMedia Influences On American Culture1723 Words   |  7 PagesMedia Influenced in American Culture Back in the 1920s people had receive news and entertainment through the radio, which then in turn out-shined newspapers and magazines. Now day’s social media sites have become the most popular form to get the news and information. The biggest tool in the media that generates revenue by the millions every day, is advertising. The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. Kids benefitRead MoreIntroduction to Popular American Culture1069 Words   |  5 PagesPopular American Culture University of Phoenix Soc/105 Introduction to Popular American Culture MU10ELC07 Ernest Hernandez Ph.D. August 3, 2010 Popular American Culture American pop culture is an every day part of life. Society dictates how people need to be to be accepted by others. American pop culture dictates who we are, it is our attitudes habits and actions; it is generations of handed down customs and practices (Wilson, 2001). Popular Culture Inventory The mass circulation of

Letter of Introduction free essay sample

Start with a sentence that introduces who you are and that you are writing this letter as a way of introducing yourself. Describe two to three of your strengths, outstanding qualities or personal characteristics, your philosophy or anything else that will allow the reader to get a little idea about what kind of a person you are. five to six sentences total. ) 2nd Paragraph: Describe two or three of your long term goals related to your education and/or your future career. Describe some steps you have taken or plan to take that will help you reach these goals. (five to six sentences total) 3rd Paragraph: Describe which section of your portfolio is the best or the most reflective of you and explain why. Tell what you learned from compiling this section and highlight any special skills you obtained related to this section. Describe how artifacts in this section relate to or influenced your future goals. We will write a custom essay sample on Letter of Introduction or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (five to six sentences total. ) Closing Paragraph: End with a sentence or two that invites the reader to enjoy your portfolio or thanks them for reading it or another closing that sounds like you. (two to three sentences total. ) Closing: Sincerely, Sign your name Type your name (three spaces below â€Å"sincerely†) Things to remember†¦ The letter must be word processed, 12 point font, and no longer than one page. -Proof read this carefully. Sentences must flow together and conventions must be perfect. -This should have â€Å"voice†. In other words, it should sound like you. Those who read it should have a better idea of who you are and what is important to you without having met you. It should also make them interested to see the rest of your portfolio.

Woyzeck By George Buchner Essays - Woyzeck, Literature, Georg Bchner

Woyzeck By George Buchner A commentator has remarked, ? Clearly Buchner considered that while social revolution might help the Woyzeck's of the world, it could hardly save them?. Is Buchner's vision of the world of Woyzeck essentially fatalistic, a dystopia from which there is no escape? George Buchner's classic play ?Woyzeck?, unfinished, yet ahead of its time, has only this past century achieved notoriety for its visionary script and modernity. Buchner, a young radical of his time, intended this work to act as a social protest against the oppression and conditions of the impoverished. The work shows its audience the extreme tragedies that befall those trapped in poverty, those who have lost all hope, and therefore become acquiescent to their environment, which in turn furthers their hardship. Despite the main characters' pleas for aid, and or spiritual intervention, they are trapped in their situations. Buchner offers no hope to them of any kind for redemption or salvation. Poverty is presented as a vicious cycle, one that destroys everything in its path. The obvious apocalyptic language and visions that Buchner employs in the play all stress the pessimism surrounding the characters, and the fatalistic and dystopic environment in which they are forced to survive. Woyzeck, the central protagonist, and his common law wife Marie, are left to the mercy of their society and manipulated by those around them. Characters like the Doctor, Captain, and Drum Major contribute to Woyzeck's downfall, and the subsequent murder of Marie: the Doctor treats Woyzeck like an animal and is completely unconnected to his reality, the Captain tries in vain to morally reform Woyzeck, a man whose hunger is first and foremost on his mind and not the condition of his morality, and finally, the Drum Major humiliates Woyzeck by seducing his wife, and later assaults him in front of his peers. All three men cannot possibly understand Woyzeck's state of mind and situation, and disregard him in all his pain and suffering. They mock his humanity, and ignore him when he asks for answers to the questions that might have eased his troubled and irrational mind. The Captain plants the jealous seed of doubt and anger surrounding Marie's infidelity in Woyzeck's mind. The effect of this would not have been so successful if Woyzeck had not been already so desperate, destitute, and verging on madness. Woyzeck explains his dire existence to the Captain in scene one of the play: Woyzeck: ?When you're poor like us, sir?It's the money, the money! If you haven't got the money? I mean you can't bring the likes of us into the world on decency. We're flesh and blood too. Our kind doesn't get a chance in this world or the next. If we go to heaven they'll put us to work on the thunder? (Pp.108) Here one sees that Woyzeck believes that even if he made it to the eternal paradise of heaven, his suffering would still continue, as he would be made to work on the thunder along with the rest of the poor. Woyzeck perceives no glimpse of a better life or future for his family, and accepts his fate to live as a slave to others. He allows the Doctor to perform weird and degrading experiments on him, such as placing him on a strict diet of only peas for three months, and he allows himself to be berated for relieving himself in the street. Woyzeck does all this just so he can earn a few measly dollars to support Marie and their child. There is no utopic blueprint in this play. Buchner does not create a new model for humanity, or for how poverty should be dealt with, he just shows it to us in all of its anguish. Woyzeck's only escape from his pathetic life is his love for Marie. She is the only thing that he loves, and cherishes. Her affair with the Drum Major drives Woyzeck into insanity, and he ends up killing Marie, the only thing that kept him sane. Woyzeck says concerning self-control, that the poor can't possibly do anything but obey nature's call, much like the horse displayed at the fair: Man in his unidealized state. Woyzeck: ?Oh, self-control. I'm not very strong on that, sir. You see, the likes of us just don't have any self-control. I mean, we obey nature's call. But if I were a gentleman and had a hat and a watch and a topcoat and could talk proper, then I'd have self-control all right. Must be a fine thing, self-control. But I'm